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Multi-dimensional role of trust in Internet banking adoption

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  • Shumaila Yousafzai
  • John Pallister
  • Gordon Foxall

Abstract

Trust has been identified as the key to e-commerce because it is crucial wherever uncertainty and interdependence exist. The strong association between a high level of trust and the banking sector has not yet been fully translated in the electronic world. The aim of this article is to develop and validate a multi-dimensional model of trust for Internet banking. The data are collected through 441 Internet banking users of Halifax Bank of Scotland. Findings suggest that trust and perceived risk are direct antecedents of intention, and trust is a multi-dimensional construct with three antecedents: perceived trustworthiness, perceived security, and perceived privacy.

Suggested Citation

  • Shumaila Yousafzai & John Pallister & Gordon Foxall, 2007. "Multi-dimensional role of trust in Internet banking adoption," The Service Industries Journal, Taylor & Francis Journals, vol. 29(5), pages 591-605, May.
    • Handle: RePEc:taf:servic:v:29:y:2007:i:5:p:591-605
    DOI: 10.1080/02642060902719958
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