IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v29y2007i3p249-265.html
   My bibliography  Save this article

The construction of local authenticity: an exploration of two service industry cases

Author

Listed:
  • Sara Värlander

Abstract

The aim of this study is to explore the process of the social construction of local authenticity. More specifically, this study intends to outline the managerial practices that are being used to construct local authenticity. The background to this is the much-discussed phenomenon of the ‘death of geography’, where the Internet is famously implicated. In this study, it is claimed that in parallel to companies' increased use of the Internet, there has been a revalorisation and redefinition of the role of the local. Four key marketing practices that are used to construct local authenticity are identified: adapting employees' interactive manner, adapting employees' local explicit knowledge, using a local branding strategy and applying a local branch design.

Suggested Citation

  • Sara Värlander, 2007. "The construction of local authenticity: an exploration of two service industry cases," The Service Industries Journal, Taylor & Francis Journals, vol. 29(3), pages 249-265, October.
    • Handle: RePEc:taf:servic:v:29:y:2007:i:3:p:249-265
    DOI: 10.1080/02642060701842878
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642060701842878
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/02642060701842878?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:29:y:2007:i:3:p:249-265. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.