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Ahead of their time? Barriers to action in green tourism firms

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  • Nadia Tzschentke
  • David Kirk
  • Paul Lynch

Abstract

This paper presents findings from a qualitative research investigation into tourism firms and the environment. It focuses on the factors preventing a sample of small environmentally accredited businesses from undertaking further action. Attitudinal, financial and operational factors are identified. It argues that in order to encourage businesses to undertake environmentally responsible practices the conditions in which they operate must be favourable; these include adequate support and infrastructure. Crucial, however, is addressing widespread scepticism towards environmental alternatives in both the public and operators, so as to make ‘going green’ commercially viable.

Suggested Citation

  • Nadia Tzschentke & David Kirk & Paul Lynch, 2008. "Ahead of their time? Barriers to action in green tourism firms," The Service Industries Journal, Taylor & Francis Journals, vol. 28(2), pages 167-178, March.
    • Handle: RePEc:taf:servic:v:28:y:2008:i:2:p:167-178
    DOI: 10.1080/02642060701842175
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    Cited by:

    1. Eijaz Ahmed Khan & Pradip Royhan & M. Ashiqur Rahman & Mohammed Mizanur Rahman & Ahmed Mostafa, 2019. "The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies," Sustainability, MDPI, vol. 12(1), pages 1-17, December.
    2. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.
    3. Montserrat Boronat-Navarro & Alexandra García-Joerger, 2019. "Ambidexterity, Alliances and Environmental Management System Adoption in Spanish Hotels," Sustainability, MDPI, vol. 11(20), pages 1-16, October.
    4. Garay, Lluís & Font, Xavier & Pereira-Moliner, Jorge, 2017. "Understanding sustainability behaviour: The relationship between information acquisition, proactivity and performance," Tourism Management, Elsevier, vol. 60(C), pages 418-429.
    5. Sharmila K. N. Sethumadhavan Author_Email: sharmila@apiit.edu.my, 2011. "A Review Of A Conceptual Framework And Its Application To Sustainable Tourism," International Conference on Management (ICM 2011) Proceeding 2011-097-075, Conference Master Resources.

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