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Internationalisation strategies in business-to-business services: the case of architectural practice

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  • Graham M. Winch

Abstract

The internationalisation of business-to-business service firms has received relatively little attention from researchers in international business, yet there has been a considerable expansion in the international activity of lawyers, accountants, management consultants, advertising firms, and design consultants over the last 30 years. This paper aims to help to redress that balance by exploring the experiences of British and French architectural practices as they internationalise. A case survey of 59 architectural practices working in international markets is reported, focusing on how they enter foreign markets, and then deliver on their commitments to their clients once they have entered those markets.

Suggested Citation

  • Graham M. Winch, 2008. "Internationalisation strategies in business-to-business services: the case of architectural practice," The Service Industries Journal, Taylor & Francis Journals, vol. 28(1), pages 1-13, January.
    • Handle: RePEc:taf:servic:v:28:y:2008:i:1:p:1-13
    DOI: 10.1080/02642060701725347
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    Cited by:

    1. Christina Öberg, 2016. "How Innovation Impacts Artistic Creativity — Managing Innovation In The Advertising Sector," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-23, May.
    2. Peiker Wolfdietrich & Pflanz Kai & Kujath Hans Joachim & Kulke Elmar, 2012. "The heterogeneity of internationalisation in knowledge intensive business services," ZFW – Advances in Economic Geography, De Gruyter, vol. 56(1-2), pages 209-225, October.
    3. Kai Pflanz, 2013. "Seeking Opportunities: International Market Selection by European Engineering Consultancies," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 104(5), pages 556-570, December.
    4. Vinh Nhat Lu & Pascale G. Quester & Christopher J. Medlin & Brett Scholz, 2011. "Determinants of export success in professional business services: a qualitative study," The Service Industries Journal, Taylor & Francis Journals, vol. 32(10), pages 1637-1652, November.
    5. Franz Fuerst & Patrick McAllister & Claudia B Murray, 2011. "Designer Buildings: Estimating the Economic Value of ‘Signature’ Architecture," Environment and Planning A, , vol. 43(1), pages 166-184, January.

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