IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v27y2007i6p809-829.html
   My bibliography  Save this article

Network Dynamics and the Internationalisation Process of Small Advertising Agencies

Author

Listed:
  • Dev K. Boojihawon

Abstract

Process-based international strategy studies are few in the service sector, and even fewer in the case of professional services. This paper presents a qualitative study which examines international network dynamics, practices and processes of small advertising agencies (SMAs). Using case studies of four SMAs, a conceptual framework pertaining to their international evolution is examined, exploring how they moved from their initial triggers to internationalise, their early internationalisation phase and further internationalisation. In the main, the paper contributes towards unravelling how SMAs exploit their network relationships for international advantage. The findings show that while network structure and ties represent a valuable intangible resource for SMAs, they are also unique for each firm and change continuously with their evolving strategic priorities. In so doing, such ties have varying influence on the pace, pattern and direction of internationalisation. Relevant literatures on the manufacturing and service experiences of small firm internationalisation are drawn from and extended where appropriate.

Suggested Citation

  • Dev K. Boojihawon, 2007. "Network Dynamics and the Internationalisation Process of Small Advertising Agencies," The Service Industries Journal, Taylor & Francis Journals, vol. 27(6), pages 809-829, September.
    • Handle: RePEc:taf:servic:v:27:y:2007:i:6:p:809-829
    DOI: 10.1080/02642060701453304
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642060701453304
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/02642060701453304?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Musa Abdu & Babangida Muhammad Musa & Adamu Jibir, 2022. "Firm-level study of the drivers of internationalization of small- and medium-scale enterprises in Sub-Saharan Africa," SN Business & Economics, Springer, vol. 2(6), pages 1-25, June.
    2. Christina Öberg, 2016. "How Innovation Impacts Artistic Creativity — Managing Innovation In The Advertising Sector," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-23, May.
    3. Kai Pflanz, 2013. "Seeking Opportunities: International Market Selection by European Engineering Consultancies," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 104(5), pages 556-570, December.
    4. Bunz, Thorsten & Casulli, Lucrezia & Jones, Marian V & Bausch, Andreas, 2017. "The dynamics of experiential learning: Microprocesses and adaptation in a professional service INV," International Business Review, Elsevier, vol. 26(2), pages 225-238.
    5. Noelia Franco-Leal & Danny Soetanto & Carmen Camelo-Ordaz, 2016. "Do they matter? The role of non-academics in the internationalization of academic spin-offs," Journal of International Entrepreneurship, Springer, vol. 14(3), pages 410-440, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:27:y:2007:i:6:p:809-829. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.