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Book Reviews

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  • Douglas G. Carrie

Abstract

As providers oJJitzarzcia1 services ubn to reduce costs ancl .scrtisJ\increasingly articulate customers, growth through acquisition or merger appears to provide them with the means to achieve these objectives. A signrJcant aspect of merger is the legacy of cultural integration and the literature is replete with examples of mergers where cultural matters have been poorly managed. This paper argues that merging institutions tnay find that by matching cultural developments to the dynamics o f the environment, significant competitive advantage can be gained. Far from creating dysfunctional turbulence, merger activity might instead provide the necessary trigger to stimulate cultural change. Financial service providers and other merging institutions are advised to extend their horizotzs beyond aclzieving, smooth integration to instilling (I culture more in tune with the dynamics o f the marketplace.

Suggested Citation

  • Douglas G. Carrie, 1999. "Book Reviews," The Service Industries Journal, Taylor & Francis Journals, vol. 19(1), pages 207-212, January.
    • Handle: RePEc:taf:servic:v:19:y:1999:i:1:p:207-212
    DOI: 10.1080/02642069900000012
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