IDEAS home Printed from https://ideas.repec.org/a/taf/rsmrxx/v10y2007i3p253-278.html
   My bibliography  Save this article

A Sport Commitment Model Perspective on Adult Tennis Players’ Participation Frequency and Purchase Intention

Author

Listed:
  • Jonathan M. Casper
  • Dianna P. Gray
  • Megan Babkes Stellino

Abstract

Although sport commitment has received wide spread theoretical and empirical attention over the past 15 years, its application to adult sport participants has gone largely ignored. This study examined the determinants of adult tennis players’ motivation to continue involvement using the sport commitment model (Scanlan, Carpenter, Schmidt, Simons, & Keeler, 1993) as a theoretical framework, and extended the model to participation frequency and purchase intention. Based on previous research using the sport commitment model, a revised direct/indirect model, in which enjoyment was the mediator of the relationships between determinants and level of commitment, was also tested. Data were gathered via a web-based questionnaire from community tennis association members (N = 537). Relationships among variables were tested and a comparison of models was tested using structural equation modelling. With the sport commitment model, personal investment, enjoyment, involvement opportunities, and social support were found to be significant predictors of sport commitment, while commitment significantly predicted participation frequency and purchase intention. Tests of the direct/indirect model indicate acceptable model fit, although not as good as the original model. However, this model suggests involvement alternatives and social constraints on tennis enjoyment. Results can be used to develop customer-oriented marketing strategies targeted for the adult tennis participant.

Suggested Citation

  • Jonathan M. Casper & Dianna P. Gray & Megan Babkes Stellino, 2007. "A Sport Commitment Model Perspective on Adult Tennis Players’ Participation Frequency and Purchase Intention," Sport Management Review, Taylor & Francis Journals, vol. 10(3), pages 253-278, September.
    • Handle: RePEc:taf:rsmrxx:v:10:y:2007:i:3:p:253-278
    DOI: 10.1016/S1441-3523(07)70014-1
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1016/S1441-3523(07)70014-1
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1016/S1441-3523(07)70014-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cuskelly, Graham & Hoye, Russell, 2013. "Sports officials’ intention to continue," Sport Management Review, Elsevier, vol. 16(4), pages 451-464.
    2. Mahony, Daniel F. & Hums, Mary A. & Andrew, Damon P.S. & Dittmore, Stephen W., 2010. "Organizational justice in sport," Sport Management Review, Elsevier, vol. 13(2), pages 91-105, May.
    3. Smith, Brianna, 2009. "Team power3: Building the Market for a multisport organization," Sport Management Review, Elsevier, vol. 12(2), pages 110-112, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsmrxx:v:10:y:2007:i:3:p:253-278. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.