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Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities

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  • Houcine Akrout
  • Simone Guercini

Abstract

This guest editorial article introduces a special issue devoted to the results, paradoxes, and potentialities emerging from the growing interest within the marketing and management research in the sustainability of fashion and luxury companies. While there has been extensive discussion of the meaning and forms of sustainability in the literature, the consistency of the models and behaviors applied to sustainability adopted by companies, and the results achieved in a field as important as fashion and luxury marketing, have not been verified. The articles in the special issue are briefly discussed, with some conclusions about the main results emerging from the various research studies. The five articles in this special issue seek to contribute to research that systemizes new models and tools that may be useful for practitioners and marketing researchers working in this field.

Suggested Citation

  • Houcine Akrout & Simone Guercini, 2022. "Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 13(2), pages 91-100, April.
    • Handle: RePEc:taf:rgfmxx:v:13:y:2022:i:2:p:91-100
    DOI: 10.1080/20932685.2021.2017320
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    Citations

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    Cited by:

    1. Andreas Aldogan Eklund & Miralam Helmefalk & Nicholas Ind & Stefan Markovic & Francisco Villegas, 2025. "Can conscientiousness, circularity, and luxury be in the same room? A conceptual integration of conscientious brands and circular business models using Vivienne Westwood as an illustrative example," Journal of Brand Management, Palgrave Macmillan, vol. 32(6), pages 580-597, November.
    2. Celia Rangel-Pérez & Belen López & Manuel Fernández, 2024. "A strategic sustainability model for global luxury companies in the management of CO2 emissions," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 1597-1615, September.
    3. Reason Masengu & Patson Chawuruka & Chenjerai Muchenje, 2025. "Environment attitudes and social influence of sustainable practices: a study on consumer behaviour in Zimbabwe," Future Business Journal, Springer, vol. 11(1), pages 1-18, December.
    4. Talay, Cagri & Oxborrow, Lynn & Goworek, Helen, 2022. "The impact of asymmetric supply chain relationships on sustainable product development in the fashion and textiles industry," Journal of Business Research, Elsevier, vol. 152(C), pages 326-335.

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