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Thrift shopping for clothes: To treat self or others?

Author

Listed:
  • Hyejune Park
  • Theresa Anna Kwon
  • Md Mostafa Zaman
  • So Young Song

Abstract

With the increased awareness about ecological concerns and the growing popularity of sustainable fashion, thrift retail stores are growing fast both in number and sales. However, limited research has examined thrift stores as a distinct retail sector from a general second-hand retail sector that includes both non-profit thrift stores and for-profit resale stores. To fill this void, this study identified the motivational antecedents of thrift store shopping behavior (TSSB) and profiled thrift shoppers by developing a decision tree predictive model of TSSB. The results provide the key driving factors of TSSB including self-oriented factors (treasure hunting, seeking name brand products) and others-oriented factors (responsible citizenship). Practical implications are also suggested for thrift store managers.

Suggested Citation

  • Hyejune Park & Theresa Anna Kwon & Md Mostafa Zaman & So Young Song, 2020. "Thrift shopping for clothes: To treat self or others?," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 11(1), pages 56-70, January.
    • Handle: RePEc:taf:rgfmxx:v:11:y:2020:i:1:p:56-70
    DOI: 10.1080/20932685.2019.1684831
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    Cited by:

    1. Sher Jahan Khan & Saeed Badghish & Puneet Kaur & Rajat Sharma & Amandeep Dhir, 2023. "What motivates the purchasing of green apparel products? A systematic review and future research agenda," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4183-4201, November.

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