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Brands of Economics and the Trojan Horse of Pluralism

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  • Peter E. Earl
  • Ti-Ching Peng

Abstract

This paper examines the current status and prospects of heterodox approaches to economics in relation to the problem of marketing ideas to groups of potential users who see the world in very different ways. It draws lessons from the changing status of behavioural economics and highlights the marketing problems that arise between heterodox economists whose perspectives overlap only partially. Its principal message is that the best hope for heterodox economics may lie in taking a less openly combative approach than hitherto when trying to win over mainstream economists and instead using strategies of stealth based on the empirical advantages of pluralistic applied research methods.

Suggested Citation

  • Peter E. Earl & Ti-Ching Peng, 2012. "Brands of Economics and the Trojan Horse of Pluralism," Review of Political Economy, Taylor & Francis Journals, vol. 24(3), pages 451-467, July.
    • Handle: RePEc:taf:revpoe:v:24:y:2012:i:3:p:451-467
    DOI: 10.1080/09538259.2012.701927
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    References listed on IDEAS

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    1. Brendan Sheehan, 2010. "The Economics of Abundance," Books, Edward Elgar Publishing, number 3323.
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    Cited by:

    1. William A. Jackson, 2018. "Strategic Pluralism and Monism in Heterodox Economics," Review of Radical Political Economics, Union for Radical Political Economics, vol. 50(2), pages 237-251, June.
    2. J. E. King, 2012. "Post Keynesians and Others," Review of Political Economy, Taylor & Francis Journals, vol. 24(2), pages 305-319, April.
    3. Alexandre Truc, 2022. "Neuroeconomics Hype or Hope? An Answer," GREDEG Working Papers 2022-26, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.

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