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Brands of Economics and the Trojan Horse of Pluralism

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  • Peter E. Earl
  • Ti-Ching Peng

Abstract

This paper examines the current status and prospects of heterodox approaches to economics in relation to the problem of marketing ideas to groups of potential users who see the world in very different ways. It draws lessons from the changing status of behavioural economics and highlights the marketing problems that arise between heterodox economists whose perspectives overlap only partially. Its principal message is that the best hope for heterodox economics may lie in taking a less openly combative approach than hitherto when trying to win over mainstream economists and instead using strategies of stealth based on the empirical advantages of pluralistic applied research methods.

Suggested Citation

  • Peter E. Earl & Ti-Ching Peng, 2012. "Brands of Economics and the Trojan Horse of Pluralism," Review of Political Economy, Taylor & Francis Journals, vol. 24(3), pages 451-467, July.
  • Handle: RePEc:taf:revpoe:v:24:y:2012:i:3:p:451-467 DOI: 10.1080/09538259.2012.701927
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    References listed on IDEAS

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    1. Simon Wren-Lewis, 2011. "Internal consistency, price rigidity and the microfoundations of macroeconomics," Journal of Economic Methodology, Taylor & Francis Journals, pages 129-146.
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    8. George A. Akerlof, 2003. "Behavioral Macroeconomics and Macroeconomic Behavior," The American Economist, Sage Publications, vol. 47(1), pages 25-47, March.
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    11. Peter E. Earl & Ti-Ching Peng, 2012. "Brands of Economics and the Trojan Horse of Pluralism," Review of Political Economy, Taylor & Francis Journals, pages 451-467.
    12. J.E. King, 2005. "Unwarping the record: a reply to Paul Davidson," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 27(3), pages 377-384.
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    Cited by:

    1. J. E. King, 2012. "Post Keynesians and Others," Review of Political Economy, Taylor & Francis Journals, vol. 24(2), pages 305-319, April.

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