IDEAS home Printed from https://ideas.repec.org/a/taf/reroxx/v35y2022i1p637-656.html
   My bibliography  Save this article

How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry

Author

Listed:
  • Jia Chen
  • Xingtong Chen
  • Xiangrui Chao
  • Haomin Wang

Abstract

As an important part of e-commerce, online reviews play a significant role in consumers’ purchase decisions. This study investigated the dynamic effects of electronic word of mouth (eWOM) and the number of people wishing to watch a movie on movie sales and supplies in the Chinese movie market. Using a dynamic simultaneous equation system and data of 76 films, this study analyzed the interrelationships between eWOM and movie sales and supplies. Our findings showed that both the volume and valence of eWOM affected movie sales and supplies significantly. The number of people who wanted to watch a movie had an opposite effect on movie sales and supply; eWOM volume had a positive impact on movie sales and supplies; and eWOM valence had a negative impact on movie sales and a positive impact on movie supplies. The number of people who wish to watch a movie was another important variable for movie sales and supplies, and it had a negative impact on the daily movie sales but a positive impact on the daily movie supplies. This study provided a detailed explanation of these results and thus contributed to improving the efficiency of movie suppliers' utilization of online reviews.

Suggested Citation

  • Jia Chen & Xingtong Chen & Xiangrui Chao & Haomin Wang, 2022. "How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 637-656, December.
    • Handle: RePEc:taf:reroxx:v:35:y:2022:i:1:p:637-656
    DOI: 10.1080/1331677X.2021.1931910
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/1331677X.2021.1931910
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/1331677X.2021.1931910?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:reroxx:v:35:y:2022:i:1:p:637-656. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rero .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.