Participatory Action Research for the assessment of Community-Based Rural Tourism: a case study of co-construction of tourism sustainability indicators in Mexico

Research about Community-Based Rural Tourism (CBRT) shows that participation of local stakeholders is a key factor in the pursuit of sustainability and supports the idea of using collaborative methods like Participatory Action Research (PAR) with local initiatives to address management and planning issues. This paper describes a case study in which tourism sustainability indicators (SIs) for a CBRT initiative were constructed through PAR with a group of women in rural Mexico. It reconstructs the steps and the process through which the indicators were established and implemented, and proposes a critical analysis of the assessment and its impacts on the group. The findings show that, provided that the SIs are adapted to the rural context, the co-construction of tourism SIs has led to assess the tourism activity using criteria adapted to the women’s needs and vision. The PAR process encouraged collective action, horizontal dialogue and made more visible the inter-relations and power relations between the stakeholders, demonstrating the potential for collaboration and empowerment in a transdisciplinary perspective.