IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v23y2020i1p36-51.html
   My bibliography  Save this article

A study of segmentation of cannabis-oriented tourists from China based on motivation

Author

Listed:
  • Jun Wen
  • Fang Meng
  • Tianyu Ying
  • Yaniv Belhassen

Abstract

In the wake of the early liberal policies of the Dutch government, coffee shops in Amsterdam have become famous for their outright sale and free use of cannabis-related products. Based on a sample of 654 Chinese tourists who consumed cannabis during their vacation in the city, this study proposes three clusters of cannabis tourists: cannabis enthusiasts, diversionists/recreationists, and the curious. Significant differences in sociodemographic characteristics and behavioural intentions were detected among these clusters. In light of the commercialization of cannabis in other destinations across the world, the research proceeded to discuss theoretical and practical implications for marketers and managers in the tourism industry.

Suggested Citation

  • Jun Wen & Fang Meng & Tianyu Ying & Yaniv Belhassen, 2020. "A study of segmentation of cannabis-oriented tourists from China based on motivation," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(1), pages 36-51, January.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:1:p:36-51
    DOI: 10.1080/13683500.2019.1584608
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2019.1584608
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2019.1584608?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:23:y:2020:i:1:p:36-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.