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Destination image, on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists

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  • Dimitrios Stylidis
  • Yaniv Belhassen
  • Amir Shani

Abstract

Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment.

Suggested Citation

  • Dimitrios Stylidis & Yaniv Belhassen & Amir Shani, 2017. "Destination image, on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists," Current Issues in Tourism, Taylor & Francis Journals, vol. 20(15), pages 1653-1670, November.
    • Handle: RePEc:taf:rcitxx:v:20:y:2017:i:15:p:1653-1670
    DOI: 10.1080/13683500.2015.1051011
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    Cited by:

    1. Anne-Marie Lebrun & Che-Jen Su & Patrick Bouchet, 2021. "Domestic tourists’ experience in protected natural parks: A new trend in pandemic crisis?," Post-Print hal-03584047, HAL.

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