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Buyer-supplier relationship on social sustainability: Moderation analysis of cultural intelligence

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  • Usama Awan
  • Andrzej Kraslawski
  • Janne Huiskonen

Abstract

The aim of this study is to investigate moderating impact of cultural intelligence among relational governance and commitment to sustainability, consequently on the social sustainability performance. Relying on social exchange theory and dynamic capability view, we advance a more nuanced approach to examining how cultural intelligence interaction with relational governance enhances supplier’s commitment to sustainability and hence allows suppliers firm to improve their social sustainability performance, based on data collected from 239 manufacturing firms located in Pakistan. Structural equation modelling and regression base moderation analysis supported the hypothesis. The results suggest that relational governance can act as centralised control for ensuring commitment to sustainability and social sustainability performance. Our results suggest that cultural intelligence moderates the relationship among relational governance and commitment to sustainability. Our study contributes to the debate about the relational governance in the achievement of commitment to sustainability that so far has never been investigated within manufacturing industry of Pakistan. The results of the research clearly show the positive impact of commitment on social sustainability performance. Theoretical contributions, managerial implications and future research direction also presented.

Suggested Citation

  • Usama Awan & Andrzej Kraslawski & Janne Huiskonen, 2018. "Buyer-supplier relationship on social sustainability: Moderation analysis of cultural intelligence," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1429346-142, January.
    • Handle: RePEc:taf:oabmxx:v:5:y:2018:i:1:p:1429346
    DOI: 10.1080/23311975.2018.1429346
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    Citations

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    Cited by:

    1. Said Yousef Dwikat & Darwina Arshad & Mohd Noor Mohd Shariff, 2023. "Effect of Competent Human Capital, Strategic Flexibility and Turbulent Environment on Sustainable Performance of SMEs in Manufacturing Industries in Palestine," Sustainability, MDPI, vol. 15(6), pages 1-29, March.
    2. Rahman, Muhammad Sabbir & Bag, Surajit & Gupta, Shivam & Sivarajah, Uthayasankar, 2023. "Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance," Journal of Business Research, Elsevier, vol. 156(C).
    3. Vivek Agrawal & Rajendra P. Mohanty & Sucheta Agarwal & Jitendra Kumar Dixit & Anand M. Agrawal, 2023. "Analyzing critical success factors for sustainable green supply chain management," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8233-8258, August.
    4. Fontana, Enrico & Öberg, Christina & Poblete, León, 2021. "Nominated procurement and the indirect control of nominated sub-suppliers: Evidence from the Sri Lankan apparel supply chain," Journal of Business Research, Elsevier, vol. 127(C), pages 179-192.
    5. Said Yousef Dwikat & Darwina Arshad & Mohd Noor Mohd Shariff, 2022. "The Influence of Systematic Strategic Planning and Strategic Business Innovation on the Sustainable Performance of Manufacturing SMEs: The Case of Palestine," Sustainability, MDPI, vol. 14(20), pages 1-26, October.
    6. Anna Maria LIS & Malgorzata Rozkwitalska & Adrian LIS, 2023. "Sustainability objectives and collaboration lifecycle in cluster organizations," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(5), pages 4049-4068, October.
    7. Jianqi Qiao & Suicheng Li & Antonio Capaldo, 2022. "Green supply chain management, supplier environmental commitment, and the roles of supplier perceived relationship attractiveness and justice. A moderated moderation analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3523-3541, November.
    8. Saeid Alaei & Seyed Hossein Razavi Hajiagha & Hannan Amoozad Mahdiraji & Jose Arturo Garza-Reyes, 2023. "Unveiling the role of sustainable supply chain drivers toward knowledge-based economy via a novel permutation approach: implications from an emerging economy," Operations Management Research, Springer, vol. 16(3), pages 1231-1250, September.
    9. Usama Awan & Andrzej Kraslawski & Janne Huiskonen, 2018. "Governing Interfirm Relationships for Social Sustainability: The Relationship between Governance Mechanisms, Sustainable Collaboration, and Cultural Intelligence," Sustainability, MDPI, vol. 10(12), pages 1-20, November.
    10. Usama Awan & Amira Khattak & Sajeela Rabbani & Amandeep Dhir, 2020. "Buyer-Driven Knowledge Transfer Activities to Enhance Organizational Sustainability of Suppliers," Sustainability, MDPI, vol. 12(7), pages 1-14, April.
    11. Zhou, Jihong & Charoensukmongkol, Peerayuth, 2022. "Cultural intelligence and adaptive selling behaviors in cross-cultural selling: The cognitive resource theory and social role theory perspective," Journal of Business Research, Elsevier, vol. 146(C), pages 477-488.
    12. Leonel Prieto & Muhammad Ruhul Amin & Arman Canatay, 2022. "Examining Social Sustainability in Organizations," Sustainability, MDPI, vol. 14(19), pages 1-43, September.
    13. Bright Akwasi Gyamfi & Murad A. Bein & Festus Fatai Adedoyin & Festus Victor Bekun, 2022. "To what extent are pollutant emission intensified by international tourist arrivals? Starling evidence from G7 Countries," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 7896-7917, June.

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