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Coopetitive Strategies of Japanese Insurance Firms A Game-Theory Approach

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  • Mahito Okura

Abstract

This paper examines how coopetition affects the level of investment in Japanese insurance companies. This investment has two types of effects: one is the "spillover effect" arising from an insurance firm's benefit from the effect of rivals' investments regardless of its own investments, and the other is the "demand-changing effect" arising from change to potential demand. The study uses the case of the Japanese insurance market, where insurance firms coopitate by investing cooperatively through an insurance association to lower the accident probability of the insured, and by selling insurance policies competitively to increase their own profit.The study's conclusion is that each insurance firm tends to choose underinvestment when the spillover effect is relatively large and when the demand-changing effect is nonnegative. In this case, achieving a coopetitive insurance market through the insurance association creates more value in the investment stage.

Suggested Citation

  • Mahito Okura, 2007. "Coopetitive Strategies of Japanese Insurance Firms A Game-Theory Approach," International Studies of Management & Organization, Taylor & Francis Journals, vol. 37(2), pages 53-69, January.
    • Handle: RePEc:taf:mimoxx:v:37:y:2007:i:2:p:53-69
    DOI: 10.2753/IMO0020-8825370203
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    Cited by:

    1. Fujii Yoichiro & Ogaku Michiko & Okura Mahito & Osaki Yusuke, 2020. "How do Optimistic Individuals Affect Insurance Advertisements?," Asia-Pacific Journal of Risk and Insurance, De Gruyter, vol. 14(2), pages 1-18, July.
    2. Dal-Soto, Fábio & Marlon, Jefferson Marlon, 2017. "Estratégias de coopetição na educação superior brasileira," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 57(1), February.
    3. Okura Mahito, 2010. "An Equilibrium Analysis of the Insurance Market with Horizontal Differentiation," Asia-Pacific Journal of Risk and Insurance, De Gruyter, vol. 4(2), pages 1-24, July.
    4. Karolina Mucha-Kuś & Maciej Sołtysik & Krzysztof Zamasz & Katarzyna Szczepańska-Woszczyna, 2021. "Coopetitive Nature of Energy Communities—The Energy Transition Context," Energies, MDPI, vol. 14(4), pages 1-13, February.
    5. Sascha Kraus & Jasmin Schmid & Johanna Gast, 2017. "Innovation through coopetition: An analysis of small-and medium-sized trust companies operating in the Liechtenstein financial centre," Post-Print hal-02945322, HAL.
    6. Caplan, Arthur J., 2023. "Regulating coopetition in an EV charging market," Economic Modelling, Elsevier, vol. 118(C).
    7. Carlos Devece & D. Enrique Ribeiro-Soriano & Daniel Palacios-Marqués, 2019. "Coopetition as the new trend in inter-firm alliances: literature review and research patterns," Review of Managerial Science, Springer, vol. 13(2), pages 207-226, April.
    8. Youngwook Ko & Yanghon Chung & Hangyeol Seo, 2020. "Coopetition for Sustainable Competitiveness: R&D Collaboration in Perspective of Productivity," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    9. Kőhegyi, Gergely & Selei, Adrienn & Kiss, Hubert János & Zsoldos, János, 2014. "Koopetíció - néhány elméleti és empirikus eredmény egy kooperatív elemeket tartalmazó versenyzői helyzetről [Coopetition": Some theoretical and empirical results of a competitive situation wit," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(9), pages 1000-1021.
    10. Hubert J. Kiss & Alfonso Rosa-Garcia & Vita Zhukova, 2019. "Coopetition in group contest," CERS-IE WORKING PAPERS 1911, Institute of Economics, Centre for Economic and Regional Studies.
    11. Patrycja Klimas & Ali Ashraf Ahmadian & Morteza Soltani & Meisam Shahbazi & Ali Hamidizadeh, 2023. "Coopetition, Where Do You Come From? Identification, Categorization, and Configuration of Theoretical Roots of Coopetition," SAGE Open, , vol. 13(1), pages 21582440221, January.
    12. Zhao Li & Tie Xia & Wanzhi Shen & Sheng Chen, 2022. "Research on Co-Opetition Mechanism between Pharmaceutical Enterprises and Third-Party Logistics in Drug Distribution of Medical Community," IJERPH, MDPI, vol. 20(1), pages 1-19, December.
    13. Dorn, Stefanie & Schweiger, Bastian & Albers, Sascha, 2016. "Levels, phases and themes of coopetition: A systematic literature review and research agenda," European Management Journal, Elsevier, vol. 34(5), pages 484-500.
    14. Zach, Florian J. & Schnitzer, Martin & Falk, Martin, 2021. "Product diversification and isomorphism: The case of ski resorts and “me-too” innovation," Annals of Tourism Research, Elsevier, vol. 90(C).

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