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The effect of knowledge and ignorance assessments on perceived risk

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  • Sandra Buratti
  • Carl Martin Allwood

Abstract

This study investigated the effects of two different types of subjective knowledge assessments on the level of knowledge assessment and risk perception in five risk domains: health, environment, crime, economy, and transport (Appendix 1). The two types of knowledge assessments were regular knowledge assessments and ignorance assessments, in which the participants were asked to assess their lack of knowledge. Furthermore, the effect of the order in which the subjective knowledge assessments and risk assessments were performed was investigated. Four different experimental conditions were used to explore the effects. In the knowledge first condition, all regular knowledge assessments were performed, followed by all risk assessments. In the alternate condition, the participants alternated between the knowledge assessments and risk assessments. In the risk first condition, the participants performed all risk assessments, followed by all knowledge assessments. Finally, in the ignorance first condition, the participants performed all ignorance assessments, followed by all risk assessments. The ignorance assessments indicated higher subjective knowledge ratings than the regular knowledge assessments in the first three conditions. The order in which the regular knowledge assessments were performed had no effect on the risk assessments. However, the ignorance assessments were associated with the lowest risk assessments of all four conditions. The participants may have associated their difficulty finding examples of ignorance with a lack of risk.

Suggested Citation

  • Sandra Buratti & Carl Martin Allwood, 2019. "The effect of knowledge and ignorance assessments on perceived risk," Journal of Risk Research, Taylor & Francis Journals, vol. 22(6), pages 735-748, June.
  • Handle: RePEc:taf:jriskr:v:22:y:2019:i:6:p:735-748
    DOI: 10.1080/13669877.2018.1459795
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    Cited by:

    1. Marek Angowski & Tomasz Kijek & Marcin Lipowski & Ilona Bondos, 2021. "Factors Affecting the Adoption of Photovoltaic Systems in Rural Areas of Poland," Energies, MDPI, vol. 14(17), pages 1-14, August.
    2. María del Mar Serrano-Arcos & Raquel Sánchez-Fernández & Juan Carlos Pérez-Mesa, 2021. "Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence," Sustainability, MDPI, vol. 13(4), pages 1-25, February.
    3. Olugbemi Mosunmola Aroke & Behzad Esmaeili & Sojung Claire Kim, 2021. "Impact of Climate Change on Transportation Infrastructure: Comparing Perception Differences between the US Public and the Department of Transportation (DOT) Professionals," Sustainability, MDPI, vol. 13(21), pages 1-19, October.

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