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Insights into the reception and acceptance of risk messages: nuclear emergency communication

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  • Tanja Perko
  • Peter Thijssen
  • Catrinel Turcanu
  • Baldwin Van Gorp

Abstract

The objective of this paper is to test whether the effect of variables such as knowledge, attitudes, trust, risk perception, and psychometric risk characteristics changes in the different stages of risk-related information processing. To address this question, a distinction is made between two information-processing steps, reception (measured as a person's ability to retain the information communicated) and acceptance (measured as a person's level of agreement with the communicated information). An empirical study was conducted, using a radiological accident (2008) in Belgium as a communication case study. Face-to-face interviews were conducted on a large sample of Belgian population representative with respect to province, region, level of urbanization, gender, age, and professionally active status ( N = 1031) and among the population living in vicinity of the accident ( N = 104). All factors were measured on reliable scales (Cronbach's α > .75). The reception-acceptance model was used to produce new insights into risk communication. The results demonstrate that knowledge was the driving factor only for the reception of risk messages, while heuristic predictors such as psychometric risk characteristics, attitudes, and trust were most influential for the acceptance of risk messages. It is discussed how the results will facilitate a more thorough understanding of information processing and how they could be used to design more focused risk communication strategies.

Suggested Citation

  • Tanja Perko & Peter Thijssen & Catrinel Turcanu & Baldwin Van Gorp, 2014. "Insights into the reception and acceptance of risk messages: nuclear emergency communication," Journal of Risk Research, Taylor & Francis Journals, vol. 17(9), pages 1207-1232, October.
  • Handle: RePEc:taf:jriskr:v:17:y:2014:i:9:p:1207-1232
    DOI: 10.1080/13669877.2013.875933
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    References listed on IDEAS

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    1. Sjöberg, Lennart, 2006. "Myths of the Psychometric Paradigm and how they can misinform risk communication," SSE/EFI Working Paper Series in Business Administration 2006:10, Stockholm School of Economics.
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    Cited by:

    1. Gea Hoogendoorn & Bernadette Sütterlin & Michael Siegrist, 2021. "Tampering with Nature: A Systematic Review," Risk Analysis, John Wiley & Sons, vol. 41(1), pages 141-156, January.
    2. Benjamin A. Lyons & Heather Akin & Natalie Jomini Stroud, 2020. "Proximity (Mis)perception: Public Awareness of Nuclear, Refinery, and Fracking Sites," Risk Analysis, John Wiley & Sons, vol. 40(2), pages 385-398, February.

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