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Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism?

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  • Paul Gibbs

Abstract

Consumerism acts to maintain the emotional reversal of work and family. Exposed to a continual bombardment of advertisements through a daily average of three hours of television (half of all their leisure time), workers are persuaded to ‘need’ more things. To buy what they now need, they need money. To earn money, they work longer hours. Being away from home so many hours, they make up for their absence at home with gifts that cost money. They materialize love. And so the cycle continues [Baumann, Z. (2007). Collateral casualties of consumerism. Journal of Consumer Culture, 7, 1].

Suggested Citation

  • Paul Gibbs, 2018. "Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism?," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 28(1), pages 1-11, January.
    • Handle: RePEc:taf:jmkthe:v:28:y:2018:i:1:p:1-11
    DOI: 10.1080/08841241.2017.1311979
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    Cited by:

    1. Chiara Fantauzzi & Rocco Frondizi & Nathalie Colasanti & Gloria Fiorani, 2019. "Creating Value in the Entrepreneurial University: Marketization and Merchandising Strategies," Administrative Sciences, MDPI, vol. 9(4), pages 1-16, October.

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