IDEAS home Printed from
   My bibliography  Save this article

The Impact of Movie Reviews on Box Office: Media Portfolios and the Intermediation of Genre


  • Martin A. Koschat


For experience goods, such as motion pictures, consumers rely on third-party endorsements as quality signals. Often, other media are used to disseminate such endorsements. As a result, their impact on a consumer is likely to depend on the consumer's type and frequency of media choices—that is, his or her media portfolio. This article argues that viewers who prefer literary genre motion pictures have distinct media portfolios that make them more responsive to professional reviews. The article demonstrates this effect through an analysis of the impact of professional reviews on box office receipts for the 750 leading titles released in the United States between 2004 and 2008.

Suggested Citation

  • Martin A. Koschat, 2012. "The Impact of Movie Reviews on Box Office: Media Portfolios and the Intermediation of Genre," Journal of Media Economics, Taylor & Francis Journals, vol. 25(1), pages 35-53, February.
  • Handle: RePEc:taf:jmedec:v:25:y:2012:i:1:p:35-53
    DOI: 10.1080/08997764.2012.651063

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Tsuji, Masatsugu & Ichikawa, Yoshiharu, 2014. "Evaluating the product portfolio of Japanese public service broadcaster: Consumer vs. citizen's view," 20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies 106883, International Telecommunications Society (ITS).
    2. repec:eee:ijrema:v:34:y:2017:i:2:p:442-461 is not listed on IDEAS

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:25:y:2012:i:1:p:35-53. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.