Business Magazine Market Performance: Magazines for the Agricultural, Business Services, and Transportation Sectors in the Netherlands
Business magazines provide need-to-know information to decision makers and professionals. Prices, product variety, and diversity of those magazines follow from publishers' differentiation strategies, which in turn depend on market characteristics. Competition and concentration stimulate differentiation strategies, whereas they have opposite effects on prices. However, cost structures and demand conditions make differentiation strategies dependent on the willingness of audiences to pay high subscription prices. Also, noncommercial publishers adopt strategies other than commercial ones. In combination, these factors determine prices, product variety, and magazine diversity in markets for agricultural, business services, and transportation magazines in the Netherlands in the 1990s.
Volume (Year): 18 (2005)
Issue (Month): 2 ()
|Contact details of provider:|| Web page: http://www.tandfonline.com/HMEC20 |
|Order Information:||Web: http://www.tandfonline.com/pricing/journal/HMEC20|
When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:18:y:2005:i:2:p:143-159. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty)
If references are entirely missing, you can add them using this form.