Rate-Setting Procedures for Preprint Advertising at Nondaily Newspapers
In this study of 117 nondaily newspapers, we found 9 methods used to set preprint advertising rates. The most common method is cost-based pricing. However, nondailies add up only the costs directly involved in distributing the preprint and do not use any other costs in the equation. Rate setting for preprints differed significantly from rate setting for run of the press (ROP) at nondailies in that ROP pricing takes into account all of the costs of producing a newspaper. Circulation, ownership, and competition all affected preprint pricing.
Volume (Year): 18 (2005)
Issue (Month): 1 ()
|Contact details of provider:|| Web page: http://www.tandfonline.com/HMEC20|
|Order Information:||Web: http://www.tandfonline.com/pricing/journal/HMEC20|
When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:18:y:2005:i:1:p:55-66. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty)
If references are entirely missing, you can add them using this form.