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Deliver on Sunday? Analysis of Daily Newspapers' Entry to Sunday Edition Publishing

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  • W. Wayne Fu

Abstract

This article explores the economic factors that influence the decision of a U.S. nonmetropolitan daily newspaper to publish or not publish on Sunday. Probit and Tobit models are employed to analyze the entry of 213 small and medium-sized dailies in the Midwestern states into the Sunday-edition market. Variables of market characteristics and those related to inbound circulation penetration yield significant impact.

Suggested Citation

  • W. Wayne Fu, 2003. "Deliver on Sunday? Analysis of Daily Newspapers' Entry to Sunday Edition Publishing," Journal of Media Economics, Taylor & Francis Journals, vol. 16(3), pages 189-205.
  • Handle: RePEc:taf:jmedec:v:16:y:2003:i:3:p:189-205
    DOI: 10.1207/S15327736ME1603_4
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