Deliver on Sunday? Analysis of Daily Newspapers' Entry to Sunday Edition Publishing
This article explores the economic factors that influence the decision of a U.S. nonmetropolitan daily newspaper to publish or not publish on Sunday. Probit and Tobit models are employed to analyze the entry of 213 small and medium-sized dailies in the Midwestern states into the Sunday-edition market. Variables of market characteristics and those related to inbound circulation penetration yield significant impact.
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Volume (Year): 16 (2003)
Issue (Month): 3 ()
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