IDEAS home Printed from
MyIDEAS: Login to save this article or follow this journal

Theorizing the Strategic Architecture of a Broadband Television Industry

  • Sylvia Chan-Olmsted
  • Jae-Won Kang
Registered author(s):

    The emerging broadband environment is pushing forward a new phase of development for the television medium. Just as the introduction of cable television added the multichannel, narrow-casting capability to broadcast television, the arrival of the Internet and the broadband infrastructure brought more enhanced functions such as interactivity and personalization to cable television. This article introduces a strategic architecture that depicts the roles of various channel members and the interrelationships between them in the emerging broadband television industry by incorporating the concepts of value chain and complementary convergence. Contrary to the belief that the broadband industry would present a truly converged system in which firms from the multichannel television and telephone sectors compete in one another's market with bundled services, this article anticipates a broadband market that continues to offer telecommunications and video programming products under two separate interfacing devices and different distribution infrastructures because of the importance of preserving the unique characteristics of each product.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Taylor & Francis Journals in its journal Journal of Media Economics.

    Volume (Year): 16 (2003)
    Issue (Month): 1 ()
    Pages: 3-21

    in new window

    Handle: RePEc:taf:jmedec:v:16:y:2003:i:1:p:3-21
    Contact details of provider: Web page:

    Order Information: Web:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:16:y:2003:i:1:p:3-21. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.