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Preserving Free Television? Some Empirical Evidence on the Efficacy of Must-Carry

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  • George Ford
  • John Jackson

Abstract

In March 1997, the Supreme Court upheld the must-carry provisions of the 1992 Cable Act on the grounds that they insured the survival of the "free" over-the-air television. This article empirically evaluates the efficacy of must-carry in preserving free television and shows that non-network broadcast stations were able to increase viewer share after must-carry, lending support to the preservation rationale. The empirical analysis also indicates that this increase came exclusively from network stations, not cable programming.

Suggested Citation

  • George Ford & John Jackson, 2000. "Preserving Free Television? Some Empirical Evidence on the Efficacy of Must-Carry," Journal of Media Economics, Taylor & Francis Journals, vol. 13(1), pages 1-14.
    • Handle: RePEc:taf:jmedec:v:13:y:2000:i:1:p:1-14
    DOI: 10.1207/S15327736Me1301_1
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