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Segmenting landholders for improving the targeting of natural resource management expenditures


  • Mark Morrison
  • Jeanette Durante
  • Jenni Greig
  • John Ward
  • Eddie Oczkowski


Segmentation of landholders has rarely been undertaken in the natural resource management literature, yet it provides a rich set of information for planners to improve targeting of public investment and resources. Segmentation allows the identification of segments of landholders that are ‘investment ready’, their location and characteristics, and the land conservation incentive programmes that they would be most willing to participate in. Segments that are not investment ready are also identified, and the instances where they reside in critical ecological habitats. Further, segmentation analysis provides insight into constraints to participation among these segments. We report the results of a large-scale segmentation exercise involving qualitative research and a quantitative survey of 5904 landholders in Australia. Using several new constructs related to human capital, trust and social connectedness not previously used for segmentation, we find three mainstream and two lifestyle segments which differ substantially in their socio-demographics and their propensity to be involved in incentive programmes.

Suggested Citation

  • Mark Morrison & Jeanette Durante & Jenni Greig & John Ward & Eddie Oczkowski, 2012. "Segmenting landholders for improving the targeting of natural resource management expenditures," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 55(1), pages 17-37, November.
  • Handle: RePEc:taf:jenpmg:v:55:y:2012:i:1:p:17-37
    DOI: 10.1080/09640568.2011.575630

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    Cited by:

    1. Walder, Peter & Kantelhardt, Jochen, 2018. "The Environmental Behaviour of Farmers – Capturing the Diversity of Perspectives with a Q Methodological Approach," Ecological Economics, Elsevier, vol. 143(C), pages 55-63.
    2. S. Wheeler & A. Zuo & H. Bjornlund & C. Lane Miller, 2012. "Selling the Farm Silver? Understanding Water Sales to the Australian Government," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 52(1), pages 133-154, May.
    3. Rolfe, John & Whitten, Stuart & Windle, Jill, 2017. "The Australian experience in using tenders for conservation," Land Use Policy, Elsevier, vol. 63(C), pages 611-620.
    4. Winkler, Klara J. & Nicholas, Kimberly A., 2016. "More than wine: Cultural ecosystem services in vineyard landscapes in England and California," Ecological Economics, Elsevier, vol. 124(C), pages 86-98.
    5. Bond, Anthelia J. & O’Connor, Patrick J. & Cavagnaro, Timothy R., 2018. "Who participates in conservation incentive programs? Absentee and group landholders are in the mix," Land Use Policy, Elsevier, vol. 72(C), pages 410-419.
    6. Mark Morrison & Christine M Hill, 2017. "Understanding the Non-Market Value and Equity Implications of the Walsh Bay Arts Precinct Redevelopment," The Economic Record, The Economic Society of Australia, vol. 93(301), pages 302-313, June.
    7. Kragt, Marit Ellen & Blackmore, Louise & Capon, Timothy & Robinson, Cathy J. & Torabi, Nooshin & Wilson, Kerrie A., 2014. "What are the barriers to adopting carbon farming practices?," Working Papers 195776, University of Western Australia, School of Agricultural and Resource Economics.

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