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Impact of interactive radio programming on agricultural technology adoption and crop diversification in Malawi

Author

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  • Catherine Ragasa
  • Diston Mzungu
  • Kenan Kalagho
  • Cynthia Kazembe

Abstract

This article contributes new empirical evidence on the impact of interactive radio programming on agricultural technology adoption and crop diversification in Malawi. It uses a nationally representative household panel data, complemented by 52 focus group discussions. Radio programming is the preferred source of agricultural and nutrition advice among the rural population. Radio programming has strong positive impact on technology awareness, but a limited impact on actual adoption of most agricultural practices being promoted. Other components of the interactive programming – listening clubs and call-in services – have limited coverage and effectiveness to date.

Suggested Citation

  • Catherine Ragasa & Diston Mzungu & Kenan Kalagho & Cynthia Kazembe, 2021. "Impact of interactive radio programming on agricultural technology adoption and crop diversification in Malawi," Journal of Development Effectiveness, Taylor & Francis Journals, vol. 13(2), pages 204-223, April.
    • Handle: RePEc:taf:jdevef:v:13:y:2021:i:2:p:204-223
    DOI: 10.1080/19439342.2020.1853793
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    Cited by:

    1. Edeinmene Arede & Majority Oji, 2022. "Influence of Radio Broadcasting on Political Participation among People of South-South Nigeria," Studies in Media and Communication, Redfame publishing, vol. 10(2), pages 25-38, December.
    2. Leshan Yu & Yan Song & Haixia Wu & Hengtong Shi, 2023. "Credit Constraint, Interlinked Insurance and Credit Contract and Farmers’ Adoption of Innovative Seeds-Field Experiment of the Loess Plateau," Land, MDPI, vol. 12(2), pages 1-28, January.

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