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Why people gamble: a model with five motivational dimensions

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  • Per Binde

Abstract

A motivational model of gambling participation is presented. The model comprises five motivational dimensions: the dream of hitting the jackpot and transforming one's life, social rewards, intellectual challenge, mood change induced by playing, and -- the fundamental motive for all gambling -- the chance of winning. The model is primarily applicable to leisure gambling in contemporary western societies, but also helps us understand problem gambling. The model integrates the wide variety of motives individuals have for gambling and makes it possible to understand the specific appeal of gambling relative to other leisure activities. Gambling taps into human biopsychology, easily evokes powerful psychological processes, and connects with profound cultural meanings.

Suggested Citation

  • Per Binde, 2013. "Why people gamble: a model with five motivational dimensions," International Gambling Studies, Taylor & Francis Journals, vol. 13(1), pages 81-97, April.
    • Handle: RePEc:taf:intgms:v:13:y:2013:i:1:p:81-97
    DOI: 10.1080/14459795.2012.712150
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    Cited by:

    1. Nassim Tabri & Michael J. A. Wohl & Kamryn T. Eddy & Jennifer J. Thomas, 2017. "Me, myself and money: having a financially focused self-concept and its consequences for disordered gambling," International Gambling Studies, Taylor & Francis Journals, vol. 17(1), pages 30-50, January.
    2. Tony de Vassoigne & Przemek Sobocinski, 2023. "Gambler's motivations and regret: the case of online sports betting among 18-30-yearolds [Les motivations du parieur et le regret : le cas des paris sportifs en ligne chez les 18 - 30 ans]," Post-Print hal-04190274, HAL.
    3. Xu, Zimu & Gonzalez-Serrano, Maria H. & Porreca, Rocco & Jones, Paul, 2021. "Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games," Journal of Business Research, Elsevier, vol. 131(C), pages 206-216.
    4. Giuseppe Toscani & Andrea Tosin & Mattia Zanella, 2019. "Multiple-interaction kinetic modelling of a virtual-item gambling economy," Papers 1904.07660, arXiv.org.
    5. Juan R Barrada & Juan F Navas & Cristian M Ruiz de Lara & Joël Billieux & Gaëtan Devos & José C Perales, 2019. "Reconsidering the roots, structure, and implications of gambling motives: An integrative approach," PLOS ONE, Public Library of Science, vol. 14(2), pages 1-22, February.
    6. Marisa Paterson & Matthew Taylor & Matthew Gray, 2020. "Trajectories of Social and Economic Outcomes and Problem Gambling Risk in Australia," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 148(1), pages 297-321, February.
    7. Benjamin J. I. Schellenberg & Daniel S. McGrath & Kristianne Dechant, 2016. "The Gambling Motives Questionnaire financial: factor structure, measurement invariance, and relationships with gambling behaviour," International Gambling Studies, Taylor & Francis Journals, vol. 16(1), pages 1-16, April.

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