Meinu Jingji/China's beauty economy: Buying looks, shifting value, and changing place
Along with the new products, modes of behavior, and economic relations that followed China's 2001 accession to the World Trade Organization (WTO) came the introduction of new words to everyday language. The term meinu jingji, “beauty economy,” is increasingly ubiquitous, describing everything from beauty pageants, modeling competitions, advertisement, cosmetics, and cosmetic surgery to tourism, TV, and cinema, and even extending to China's success in the Athens Olympics. One of the unexpected by-products of this new cultural focus on beauty as a significant source of individual economic success is the full bloom of beauty pageants endorsed by the state. This article focuses on these pageants: their history in China, their promotion of Anglo-European beauty norms, and their relationship with Chinese national identity and economic reform. The paper argues that the beauty pageants are a prerequisite of China's neoliberal policies as they promote consumerism, reinforce and symbolize commodification, divert attention to the personal, and undermine political protest of the ravages of economic reforms.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 13 (2007)
Issue (Month): 3-4 ()
|Contact details of provider:|| Web page: http://www.tandfonline.com/RFEC20|
|Order Information:||Web: http://www.tandfonline.com/pricing/journal/RFEC20|
When requesting a correction, please mention this item's handle: RePEc:taf:femeco:v:13:y:2007:i:3-4:p:307-323. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.