The evolution and embeddedness of knowledge-intensive entrepreneurial firms in creative industries: contrasting experienced and non-experienced entrepreneurs in the Swedish fashion industry

This article focuses on the micro-level processes whereby knowledge-intensive entrepreneurs become embedded in networks to access resources, and in doing so help transform a region. Our analysis contributes to theoretical debates about how the entrepreneurs achieve this aim in order to develop their knowledge-intensive entrepreneurial ventures in creative industries. Our conceptualization specifies how entrepreneurs can use embeddedness in networks in order to access specific types of resources, during the pre-entry phase, the establishment phase, and the post-entry phase. The textiles and fashion industry is an interesting setting to explore these topics because of the rapid industrial transformation from mass production of textiles to large e-commerce firms. Our results suggest that pre-history of the individual entrepreneur has long-term effects upon access to unique resources within the industry, enabling this group to more quickly build their entrepreneurial ventures. Our qualitative case study contributes to theoretical discussions of how micro-processes of KIE entrepreneurship can renew regions and traditional industries, because our analysis shows the enduring impact of past industrial, regional and family ties.