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Growing beyond the niche? How machines link production and networking practices of small rural food businesses

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  • Gesine Tuitjer

Abstract

This paper employs a practice perspective to understand the hanging-together of networking and production practices in small craft-food businesses. Based on a case study from a rural region of Germany, we explore how practices are held together by teleoaffective structures and socio-material arrangements, pointing to the role of machines as nodes in networking and production practices. We furthermore demonstrate how the niche-specific mode of these practices facilitates cooperation within the niche but hampers cooperation beyond the niche. Last, the hanging-together of producing and networking practices eventually leads to a niche-specific path for business growth. We add to the blossoming entrepreneurship-as-practice (EaP) literature by delineating how the bundle of entrepreneurial practices of producing, selling, and networking works to constitute a niche business realm, highlighting the agency of matter.

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  • Gesine Tuitjer, 2022. "Growing beyond the niche? How machines link production and networking practices of small rural food businesses," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 34(5-6), pages 471-485, May.
    • Handle: RePEc:taf:entreg:v:34:y:2022:i:5-6:p:471-485
    DOI: 10.1080/08985626.2022.2062619
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    Cited by:

    1. Uswatun Hasanah & Badri Munir Sukoco & Elisabeth Supriharyanti & Wann-Yih Wu, 2023. "Fifty years of artisan entrepreneurship: a systematic literature review," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-25, December.
    2. Amba Maria Erkelens & Neil Aaron Thompson & Dominic Chalmers, 2024. "The dynamic construction of an incubation context: a practice theory perspective," Small Business Economics, Springer, vol. 62(2), pages 583-605, February.

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