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Entrepreneurial Orientation: do we actually know as much as we think we do?

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  • Kathleen Randerson

Abstract

The focus of this paper is on firm-level entrepreneurial behaviours and the processes that lead to them, known as Entrepreneurial Orientation. Despite the popularity of this construct, we argue that extant EO research suffers from major limitations linked to definitional inconsistencies and measurement issues. We present five distinct conceptualizations of EO in order to frame further research in the positivist mode. Moreover, we show that to gain a holistic and robust understanding of firm-level entrepreneurship, works from other research traditions and philosophies of science are needed. In this respect, the European research tradition and its wide variety of fields of research and research methods can offer a contextualized view of firm-level entrepreneurial behaviours and processes. Works embedded in the social constructionist philosophy of science might also offer an understanding of how, when, and why actors of different levels act do so and the likely outcomes of these actions as well as the interplay and divergence among these actors and levels. Works embedded in the pragmatic approach, illustrated by effectuation, could also contribute to a holistic understanding of the phenomenon. Finally, we call for researchers to be attentive to the need to align their conceptualizations, research methods and philosophies of science.

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  • Kathleen Randerson, 2016. "Entrepreneurial Orientation: do we actually know as much as we think we do?," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 28(7-8), pages 580-600, August.
    • Handle: RePEc:taf:entreg:v:28:y:2016:i:7-8:p:580-600
    DOI: 10.1080/08985626.2016.1221230
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    Cited by:

    1. Sebastian Markus Szambelan & Yi Dragon Jiang, 2020. "Effectual control orientation and innovation performance: clarifying implications in the corporate context," Small Business Economics, Springer, vol. 54(3), pages 865-882, March.
    2. Niina Nummela & Tiia Vissak & Barbara Francioni, 2022. "The interplay of entrepreneurial and non-entrepreneurial internationalization: an illustrative case of an Italian SME," International Entrepreneurship and Management Journal, Springer, vol. 18(1), pages 295-325, March.
    3. Chiara Cannavale & Iman Zohoorian Nadali, 2019. "Entrepreneurial Orientations and Performance: A Problematic Explanatory Approach in the Iranian Knowledge-Based Industry," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 28(1), pages 68-93, March.
    4. Arz, Christopher, 2019. "Bridging the micro-macro gap: A multi-layer culture framework for understanding entrepreneurial orientation in family firms," Journal of Family Business Strategy, Elsevier, vol. 10(3), pages 1-1.
    5. Satu Korhonen & Tanja Leppäaho, 2019. "Well-trodden highways and roads less traveled: Entrepreneurial-oriented behavior and identity construction in international entrepreneurship narratives [Las sendas más trotadas y las rutas menos ex," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 355-388, September.
    6. Vishal K. Gupta & Suman Niranjan & Erik Markin, 2020. "Entrepreneurial orientation and firm performance: the mediating role of generative and acquisitive learning through customer relationships," Review of Managerial Science, Springer, vol. 14(5), pages 1123-1147, October.
    7. Torbjörn Ljungkvist & Jim Andersén, 2021. "A taxonomy of ecopreneurship in small manufacturing firms: A multidimensional cluster analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1374-1388, February.

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