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Alumni donations and university reputation

Author

Listed:
  • João Ricardo Faria
  • Franklin G. Mixon
  • Kamal P. Upadhyaya

Abstract

The present study presents a formal model of the dynamics of a university’s reputation that points to the existence of a snowball effect where alumni donations raise a university’s reputation, which in turn generates additional alumni donations. Given that econometric results presented in this study confirm the model’s main findings, supporting a university’s financial development arm at optimal levels should receive thorough consideration by the university’s administration. Our model and empirical results also suggest that university administration should better assess the reputation-enhancing facets of an institution deemed integral by peer institutions, as these determine the outcome of its fundraising efforts.

Suggested Citation

  • João Ricardo Faria & Franklin G. Mixon & Kamal P. Upadhyaya, 2019. "Alumni donations and university reputation," Education Economics, Taylor & Francis Journals, vol. 27(2), pages 155-165, March.
  • Handle: RePEc:taf:edecon:v:27:y:2019:i:2:p:155-165
    DOI: 10.1080/09645292.2018.1527895
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