Exploring the potential for the use of video to communicate safety information to construction workers: case studies of organizational use

Legislation requires employers to provide health and safety (H&S) training to workers and communicate safety rules, policies and procedures to them in a way they understand. As the construction industry has an increasingly multicultural and multilingual workforce, conventional written and verbal safety communication is of limited effectiveness. CodeSafe Solutions, has developed an innovative method of communicating H&S information to field-based workers using digital media. The potential of the system was explored and two organizations in the Australian construction industry were used. Qualitative data from in-depth interviews of safety managers and workers involved in system implementation and quantitative data such as incident reports and video usage were analysed. Managers perceived the CodeSafe system to be beneficial and well received by workers. In one organization, the introduction of the CodeSafe system coincided with a reduction in injury rates. However, causal inferences about the impact of the system cannot be made. Workers involved in making the films believed films would be an effective communication tool. However, barriers to implementation of the technology include workers’ reluctance to use personal smart phones, limited internet connectivity, and organizational and national regulations on mobile phone use on construction sites.