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Preferences Regarding a Web-Based, Neighborhood-Level Intervention Program to Promote Household Energy Conservation

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  • Gamze Dane
  • Jinhee Kim
  • Dujuan Yang

Abstract

The aim of this study is to investigate people’s willingness to participate in and their preferences regarding a web-based, neighborhood-level energy conservation program. We created a hypothetical program that incorporates several intervention strategies and presented it to 715 respondents in the form of a stated choice experiment. A strong majority of participants indicated that they would be willing to join such a program. Their preferences as to how the program should be constructed reflected interest in personalized feedback, privacy protection, monetary incentives for reducing energy use, and a relatively short-term initial commitment. However, there was variation in people’s taste for such attributes. We conclude with reflections on how to design and implement a web-based intervention program and on future research possibilities.

Suggested Citation

  • Gamze Dane & Jinhee Kim & Dujuan Yang, 2020. "Preferences Regarding a Web-Based, Neighborhood-Level Intervention Program to Promote Household Energy Conservation," Journal of Urban Technology, Taylor & Francis Journals, vol. 27(3), pages 75-91, July.
    • Handle: RePEc:taf:cjutxx:v:27:y:2020:i:3:p:75-91
    DOI: 10.1080/10630732.2020.1756688
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    Cited by:

    1. Liu, Xuan & Yang, Dujuan & Arentze, Theo & Wielders, Tom, 2023. "The willingness of social housing tenants to participate in natural gas-free heating systems project: Insights from a stated choice experiment in the Netherlands," Applied Energy, Elsevier, vol. 350(C).

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