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Cellular telephones in the Israeli market: the demand, the choice of provider and potential revenues


  • Asher Tishler
  • Ron Ventura
  • John Watters


This study presents the methodology, the estimates and a scenario for forecasting the demand for cellular telephones and their use in Israel. The analysis was based on the integration of three sub-models. The estimate of the consumer's decision on whether to purchase a cellular telephone and what type was obtained by using a discrete choice model of the multinomial logit type. The total number of cellular telephone purchases to be made in Israel during the years 1998-2008 was estimated using a logistic growth model employing aggregate data over time. The anticipated demand for airtime was based on findings of a survey carried out on a national sample, and on actual usage data on the various consumers during the years prior to the survey. The research shows the substantial economic potential of Israel's cellular telephone market.

Suggested Citation

  • Asher Tishler & Ron Ventura & John Watters, 2001. "Cellular telephones in the Israeli market: the demand, the choice of provider and potential revenues," Applied Economics, Taylor & Francis Journals, vol. 33(11), pages 1479-1492.
  • Handle: RePEc:taf:applec:v:33:y:2001:i:11:p:1479-1492
    DOI: 10.1080/00036840010011916

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    References listed on IDEAS

    1. Hylleberg, S. & Engle, R. F. & Granger, C. W. J. & Yoo, B. S., 1990. "Seasonal integration and cointegration," Journal of Econometrics, Elsevier, vol. 44(1-2), pages 215-238.
    2. Perron, Pierre, 1989. "The Great Crash, the Oil Price Shock, and the Unit Root Hypothesis," Econometrica, Econometric Society, vol. 57(6), pages 1361-1401, November.
    3. Engle, R. F. & Granger, C. W. J. & Hylleberg, S. & Lee, H. S., 1993. "The Japanese consumption function," Journal of Econometrics, Elsevier, vol. 55(1-2), pages 275-298.
    4. Engle, Robert & Granger, Clive, 2015. "Co-integration and error correction: Representation, estimation, and testing," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 39(3), pages 106-135.
    5. Ghysels, Eric & Lee, Hahn S. & Noh, Jaesum, 1994. "Testing for unit roots in seasonal time series : Some theoretical extensions and a Monte Carlo investigation," Journal of Econometrics, Elsevier, vol. 62(2), pages 415-442, June.
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    Cited by:

    1. Fildes, Robert & Kumar, V., 2002. "Telecommunications demand forecasting--a review," International Journal of Forecasting, Elsevier, vol. 18(4), pages 489-522.

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