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Beyond mobile number portability: measuring consumer preferences for service portability in Japan's mobile phone market

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  • Takanori Ida

Abstract

Japan's mobile phone market has been oligopolized by three incumbents who are seeking vertically integrated business models, which may prevent competitors from using platform layers to provide original services. We conduct two types of conjoint analysis to measure consumer stated preferences and draw two main conclusions from the analyses. First, the average consumer is willing to pay more than JPY 2000 (US $20) to increase mobile service portability. Second, the average consumer's willingness to pay corresponds to JPY 100--200 (US $1--2) per song for securing music download platforms. A dilemma exists in consumer preferences for service portability in Japan's mobile phone market, namely the choice between free mobile service portability and convenient music download platforms.

Suggested Citation

  • Takanori Ida, 2012. "Beyond mobile number portability: measuring consumer preferences for service portability in Japan's mobile phone market," Applied Economics, Taylor & Francis Journals, vol. 44(26), pages 3357-3369, September.
    • Handle: RePEc:taf:applec:44:y:2012:i:26:p:3357-3369
    DOI: 10.1080/00036846.2011.577011
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    Cited by:

    1. Joseph Kim & Hyo-Jin Kim & Seung-Hoon Yoo, 2018. "Public Value of Marine Biodiesel Technology Development in South Korea," Sustainability, MDPI, vol. 10(11), pages 1-12, November.
    2. Kuroda, Toshifumi & Koguchi, Teppei & Ida, Takanori, 2019. "Identifying the effect of mobile operating systems on the mobile services market," Information Economics and Policy, Elsevier, vol. 46(C), pages 86-95.
    3. Hee-Jong Yang & Seul-Ye Lim & Seung-Hoon Yoo, 2017. "The Environmental Costs of Photovoltaic Power Plants in South Korea: A Choice Experiment Study," Sustainability, MDPI, vol. 9(10), pages 1-13, September.
    4. Ju-Hee Kim & Hyo-Jin Kim & Seung-Hoon Yoo, 2018. "Economic Value of Building a Firefighter Training Academy for Urban Disaster Management in Seoul, South Korea," Sustainability, MDPI, vol. 10(12), pages 1-11, December.

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