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Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users

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  • Yeonbae Kim
  • Yuri Park
  • Jeong-Dong Lee
  • Jongsu Lee

Abstract

E-mail is an efficient communication tool, but at the same time it is an efficient vehicle for Internet pollution in the form of spam—unsolicited, bulk e-mailings. Spam is a global phenomenon, and debate about possible means of controlling it is lively. Spammers impose a negative externality on users. The volume of spam-type e-mail sent is above the social optimum and thus produces dead-weight. To solve the spam problem and evaluate spam-control measures, one needs to measure the disutility experienced by e-mail users who receive spam. The current study employs conjoint analysis of stated-preference data to estimate e-mail users' overall inconvenience cost attributable to spam. The results show the inconvenience cost of spam to be about 3.067 won (US$ 0.0026) per spam message.

Suggested Citation

  • Yeonbae Kim & Yuri Park & Jeong-Dong Lee & Jongsu Lee, 2006. "Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users," Applied Economics Letters, Taylor & Francis Journals, vol. 13(12), pages 795-800.
  • Handle: RePEc:taf:apeclt:v:13:y:2006:i:12:p:795-800
    DOI: 10.1080/13504850500425287
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    1. repec:eee:enepol:v:106:y:2017:i:c:p:32-40 is not listed on IDEAS
    2. Jongsu Lee & Jae Young Choi & Youngsang Cho, 2009. "A Forecast Simulation Analysis of the Next-Generation DVD Market Based on Consumer Preference Data," TEMEP Discussion Papers 200933, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Nov 2009.
    3. repec:gam:jsusta:v:9:y:2017:i:8:p:1348-:d:106640 is not listed on IDEAS
    4. repec:gam:jsusta:v:9:y:2017:i:9:p:1546-:d:110354 is not listed on IDEAS

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