The Loser’s Curse and the Critical Role of the Utility Function

A longstanding question in the judgment and decision making literature is whether experts, even in high-stakes environments, exhibit the same cognitive biases observed in controlled experiments with inexperienced participants. Massey and Thaler claim to have found an example of bias and irrationality in expert decision making: general managers’ behavior in the National Football League draft pick trade market. They argue that general managers systematically overvalue top draft picks, which generate less surplus value on average than later first-round picks, a phenomenon known as the loser’s curse. Their conclusion hinges on the assumption that general managers should use expected surplus value as their utility function for evaluating draft picks. This assumption, however, is neither explicitly justified nor necessarily aligned with the strategic complexities of constructing a National Football League roster. In this article, we challenge their framework by considering alternative utility functions, particularly those that emphasize the acquisition of transformational players—those capable of dramatically increasing a team’s chances of winning the Super Bowl. Under a decision rule that prioritizes the probability of acquiring elite players, which we construct from a novel Bayesian hierarchical Beta regression model, general managers’ draft trade behavior appears rational rather than systematically flawed. More broadly, our findings highlight the critical role of carefully specifying a utility function when evaluating the quality of decisions.