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Analysis of the development terms of the radio market in The Slovak Republic

Author

Listed:
  • Michal Fabuš

    (Bratislava University of Economics and Management, Slovakia)

  • Marcel Lincényi

    (Bratislava University of Economics and Management, Slovakia)

Abstract

The radio market in the Slovak Republic is characterized by the introduction of a dual system that brings the market environment of supply and demand after the change of social conditions after 1989. Since the main source of funding for commercial radio stations and partial revenues of public radio stations is revenue from the sale of advertising space, their main objective is to maximize their share of the results achieved (the number of listeners and the total market share) from advertising within the ad. The main objective of the presented research study is to analyze the development trends of selected Slovak broadcasters in the monitored period 2011-2015, focusing on the analysis of the listening volume and the amount of financial resources spent on advertising for selected Slovak radios in the Slovak Republic.

Suggested Citation

  • Michal Fabuš & Marcel Lincényi, 2018. "Analysis of the development terms of the radio market in The Slovak Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(2), pages 591-602, December.
    • Handle: RePEc:ssi:jouesi:v:6:y:2018:i:2:p:591-602
    DOI: 10.9770/jesi.2018.6.2(9)
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    References listed on IDEAS

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    1. Imola Cseh Papp & Erika Varga & Loreta Schwarczová & László Hajós, 2018. "Public Work In An International And Hungarian Context," Central European Journal of Labour Law and Personnel Management, Labour Law Association, vol. 1(1).
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    More about this item

    Keywords

    radio stations; broadcast; market development; market of radio stations; analysis; advertising amount;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

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