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Factors affecting digital entrepreneurship: a case study of Vietnamese women

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  • Nam Danh Nguyen

    (Thanh Dong University, Vietnam)

Abstract

Digital business has become a dominant trend in today's digital era. This study aims to explore and identify the key factors influencing digital entrepreneurship among Vietnamese women. A quantitative research approach was used, employing a structured questionnaire to survey 527 women entrepreneurs in Vietnam. The collected data were analyzed with SPSS 26 software. The results indicate that personal and professional characteristics, digital entrepreneurial capabilities, digital consumer behavior, digital infrastructure, digital interactions, and government policies all have a positive influence on digital entrepreneurship intentions. Of these, government policies have the most significant impact, while digital consumer behavior has the least influence. Based on these findings, the study offers several recommendations to better support and promote digital entrepreneurship among Vietnamese women.

Suggested Citation

  • Nam Danh Nguyen, 2025. "Factors affecting digital entrepreneurship: a case study of Vietnamese women," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 13(2), pages 478-488, December.
    • Handle: RePEc:ssi:jouesi:v:13:y:2025:i:2:p:478-488
    DOI: 10.9770/d7679678426
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    References listed on IDEAS

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    1. Khaled Saleh Al Omoush, 2024. "Fostering Women Entrepreneurs: Exploring the Drivers of Successful Social Commerce Business Adoption Among Women," SAGE Open, , vol. 14(3), pages 21582440241, September.
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      Keywords

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      JEL classification:

      • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
      • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
      • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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