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Streaming ahead: technological innovations redefining new product development in the entertainment industry

Author

Listed:
  • Denisa Iliescu

    (Politehnica University of Bucharest, Romania)

  • Alexandra Ioanid

    (Politehnica University of Bucharest, Romania)

Abstract

This article delves into the dynamic intersection of technology and innovation within the streaming industry, offering a comprehensive analysis of the evolving landscape of content creation, delivery, and consumption. By scrutinizing the integration of cutting-edge technologies such as artificial intelligence, augmented and virtual reality, and blockchain, the article elucidates how these innovations are revolutionizing the viewer experience. Additionally, exploring emerging trends, including metaverse integration and the increasing demand for live and interactive content, provides critical insights for industry practitioners. As the industry grapples with content overload and the intricacies of revenue models, this article propounds strategic considerations for navigating the evolving streaming landscape. Ultimately, this comprehensive examination illuminates the future trajectory of the streaming industry and underscores the imperative for innovative adaptation.

Suggested Citation

  • Denisa Iliescu & Alexandra Ioanid, 2024. "Streaming ahead: technological innovations redefining new product development in the entertainment industry," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(3), pages 227-237, March.
    • Handle: RePEc:ssi:jouesi:v:11:y:2024:i:3:p:227-237
    DOI: 10.9770/jesi.2024.11.3(15)
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    More about this item

    Keywords

    streaming technology; innovation; content personalization; metaverse integration; monetization models;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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