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Cashless Payment in Tourism An Application of Technology Acceptance Model

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  • Nuri WULANDARI

    (Indonesia Banking School Indonesia)

Abstract

Technology has given a profound impact on how tourism industry develops in the recent decades One of the important technology advancement area is cashless payment system It has been suggested that cashless payment system can enhance tourism experience and provide competitive advantage to market destinations Currently governments are actively promoting a cashless society in tourism sector However the study of the acceptance of tourists on cashless payment technology in destinations is still rarely found This study aims to investigate the acceptance of cashless payment using Technology Acceptance Model TAM To achieve the objective a survey was carried out to confirm the relationship between cashless acceptance attitude and the behavioral intention of cashless technology In addition Perceived Risk Reducer and Familiarity were also introduced to the model The study found drivers of attitude regarding acceptance of cashless payment system and an understanding on how customer s response to the idea of using cashless payment in tourism setting

Suggested Citation

  • Nuri WULANDARI, 2017. "Cashless Payment in Tourism An Application of Technology Acceptance Model," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(8), pages 1550-1553.
    • Handle: RePEc:srs:jemt00:v:8:y:2017:i:8:p:1550-1553
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    Cited by:

    1. Najah Salamah, 2022. "Choosing a Mobile Wallet: Motives and Attitudes of Saudi Consumers toward the Adoption of Apple Pay," International Business Research, Canadian Center of Science and Education, vol. 15(8), pages 1-10, August.
    2. Kanokkarn Snae Namahoot & Ekkarat Boonchieng, 2023. "UTAUT Determinants of Cashless Payment System Adoption in Thailand: A Hybrid SEM-Neural Network Approach," SAGE Open, , vol. 13(4), pages 21582440231, December.
    3. de Blanes Sebastián, María García & Antonovica, Arta & Sarmiento Guede, José Ramón, 2023. "What are the leading factors for using Spanish peer-to-peer mobile payment platform Bizum? The applied analysis of the UTAUT2 model," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

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