IDEAS home Printed from https://ideas.repec.org/a/spt/admaec/v15y2025i6f15_6_16.html

The Impact of Experiential Value on Food Truck Consumers’ Satisfaction and Loyalty: The Mediating Role of Experience Quality

Author

Listed:
  • Yu-Han Weng
  • Cheng-Hua Wang
  • Chung-Te Ting

Abstract

This study developed an integrated model linking experiential value, experience quality, customer satisfaction, and customer loyalty to examine the psychological process and behavioral responses of food truck consumers. Using Structural Equation Modeling (SEM) with 363 valid samples, the results indicated good model fit. Experiential value positively influenced experience quality, and both experience quality and satisfaction significantly influenced loyalty. The direct effect of experience quality on loyalty was insignificant, confirming the full mediating role of satisfaction. These findings highlight that satisfaction is the key mechanism transforming perceived quality into loyalty behavior. The study validates the “experience–satisfaction–loyalty†framework and offers practical insights for food truck operators, emphasizing experience design and experience quality management as effective strategies to enhance customer satisfaction and long-term brand loyalty.  JEL classification numbers: M31, L83, D12.

Suggested Citation

  • Yu-Han Weng & Cheng-Hua Wang & Chung-Te Ting, 2025. "The Impact of Experiential Value on Food Truck Consumers’ Satisfaction and Loyalty: The Mediating Role of Experience Quality," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(6), pages 1-16.
    • Handle: RePEc:spt:admaec:v:15:y:2025:i:6:f:15_6_16
    as

    Download full text from publisher

    File URL: http://www.scienpress.com/Upload/AMAE%2fVol%2015_6_16.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hanssen, Thor-Erik Sandberg & Jørgensen, Finn, 2015. "The value of experience in research," Journal of Informetrics, Elsevier, vol. 9(1), pages 16-24.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yu, Xiaoyao & Szymanski, Boleslaw K. & Jia, Tao, 2021. "Become a better you: Correlation between the change of research direction and the change of scientific performance," Journal of Informetrics, Elsevier, vol. 15(3).
    2. Wang, Jue & Frietsch, Rainer & Neuhäusler, Peter & Hooi, Rosalie, 2024. "International collaboration leading to high citations: Global impact or home country effect?," Journal of Informetrics, Elsevier, vol. 18(4).
    3. Shanshan Li & Kihan Kim, 2025. "Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-12, December.
    4. Vincent Larivière & Rodrigo Costas, 2016. "How Many Is Too Many? On the Relationship between Research Productivity and Impact," PLOS ONE, Public Library of Science, vol. 11(9), pages 1-10, September.
    5. Thor-Erik Sandberg Hanssen & Finn Jørgensen & Berner Larsen, 2018. "The relation between the quality of research, researchers’ experience, and their academic environment," Scientometrics, Springer;Akadémiai Kiadó, vol. 114(3), pages 933-950, March.
    6. Thelwall, Mike, 2016. "The discretised lognormal and hooked power law distributions for complete citation data: Best options for modelling and regression," Journal of Informetrics, Elsevier, vol. 10(2), pages 336-346.
    7. Qianjin Zong & Yafen Xie & Rongchan Tuo & Jingshi Huang & Yang Yang, 2019. "The impact of video abstract on citation counts: evidence from a retrospective cohort study of New Journal of Physics," Scientometrics, Springer;Akadémiai Kiadó, vol. 119(3), pages 1715-1727, June.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spt:admaec:v:15:y:2025:i:6:f:15_6_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eleftherios Spyromitros-Xioufis (email available below). General contact details of provider: http://www.scienpress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.