Fighting off the big guys: comparing competitive retail services strategies in industrialized and developing world settings
As global trends regarding increased mergers and acquisitions continue, small local retailers must learn how to fend off these strong attackers. We assess key services strategies when small-local retailers compete against large-national retailers in industrialized (USA) and developing world (black South African township) retail settings. Of key interest is how theories generated from industrialized world research apply in developing world settings. We found that small retailers fend off large national retailers using virtually identical strategies regardless of the level of economic development. Copyright Springer-Verlag 2008
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Volume (Year): 2 (2008)
Issue (Month): 2 (June)
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