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Analyzing digital communication: a comprehensive literature review

Author

Listed:
  • Christina Strauss

    (Witten/Herdecke University, Witten Institute for Family Business (WIFU))

  • Michael Dominic Harr

    (University of Duisburg-Essen)

  • Torsten M. Pieper

    (University of North Carolina at Charlotte
    Jönköping International Business School, Centre for Family Entrepreneurship and Ownership (CeFEO))

Abstract

Digital communication has become an essential part of both personal and professional contexts. However, unique characteristics of digital communication—such as lacking non-verbal cues or time asynchrony—clearly distinguish this new form of communication from traditional face-to-face communication. These differences raise questions about the transferability of previous findings on traditional communication to the digital communication context and emphasize the need for specialized research. To support and guide research on the analysis of digital communication, we conducted a systematic literature review encompassing 84 publications on digital communication in leading journals. By doing so, we provide an overview of the current body of research. Thereby, we focus on distinct fields of communication, methods used to collect and analyze digital communication data, as well as common methodological limitations. Building on these insights, we derive a series of comprehensive guidelines from five distinct areas for the collection and analysis of digital communication that can guide future research and organizational practice.

Suggested Citation

  • Christina Strauss & Michael Dominic Harr & Torsten M. Pieper, 2025. "Analyzing digital communication: a comprehensive literature review," Management Review Quarterly, Springer, vol. 75(4), pages 3119-3157, December.
    • Handle: RePEc:spr:manrev:v:75:y:2025:i:4:d:10.1007_s11301-024-00455-8
    DOI: 10.1007/s11301-024-00455-8
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    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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