Political marketing in Spain: analysis of the expenses and income of the different political formations in the campaigns for elections to General Spanish Parliament
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- Parboteeah, K. Praveen & Cullen, John B. & Lim, Lrong, 2004. "Formal volunteering: a cross-national test," Journal of World Business, Elsevier, vol. 39(4), pages 431-441, November.
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KeywordsPolitical marketing; Electoral campaigns; Lineal regression; General Spanish Parliament;
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