E-Governance and public marketing tools for universities: A benchmarking proposal
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References listed on IDEAS
- Jasper Hsieh & Kerry Curtis & Anne Smith, 2008. "Implications of stakeholder concept and market orientation in the US nonprofit arts context," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 5(1), pages 1-13, June.
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KeywordsBenchmarking; e-governance; public marketing;
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