Marketing communication in the Czech Republic and Slovakian localities: Ten years of the international projectcommunicating town
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References listed on IDEAS
- Mario F. Teisl & Nancy E. Bockstael & Alan Levy, 2001. "Measuring the Welfare Effects of Nutrition Information," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(1), pages 133-149.
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- Christine Moorman & Rex Du & Carl F. Mela, 2005. "The Effect of Standardized Information on Firm Survival and Marketing Strategies," Marketing Science, INFORMS, vol. 24(2), pages 263-274, September.
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KeywordsCouncil; public; opinion poll; marketing communication activities; evaluation of local government;
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