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Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations

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  • Ioanna Papasolomou

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  • Marlen Demetriou

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  • Ioanna Papasolomou & Marlen Demetriou, 2005. "Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(2), pages 70-86, December.
  • Handle: RePEc:spr:irpnmk:v:2:y:2005:i:2:p:70-86 DOI: 10.1007/BF02893258
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    References listed on IDEAS

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    1. Jack L. Knetsch & J. A. Sinden, 1984. "Willingness to Pay and Compensation Demanded: Experimental Evidence of an Unexpected Disparity in Measures of Value," The Quarterly Journal of Economics, Oxford University Press, vol. 99(3), pages 507-521.
    2. Massimo Finocchiaro Castro, 2005. "Behaviour in a Two-Stage Two Public Goods Experiment," Experimental 0504002, EconWPA.
    3. Potters, Jan & van Winden, Frans, 2000. "Professionals and students in a lobbying experiment: Professional rules of conduct and subject surrogacy," Journal of Economic Behavior & Organization, Elsevier, vol. 43(4), pages 499-522, December.
    4. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January.
    5. Bohm, Peter & Lind, Hans, 1992. "A note on the robustness of a classical framing result," Journal of Economic Psychology, Elsevier, vol. 13(2), pages 355-361, June.
    6. Victor Ginsburgh & Pierre-Michel Menger, 1996. "Economics of the Arts: Selected essays," ULB Institutional Repository 2013/152420, ULB -- Universite Libre de Bruxelles.
    7. Sonnemans, Joep & Schram, Arthur & Offerman, Theo, 1998. "Public good provision and public bad prevention: The effect of framing," Journal of Economic Behavior & Organization, Elsevier, vol. 34(1), pages 143-161, January.
    8. Park, Eun-Soo, 2000. "Warm-glow versus cold-prickle: a further experimental study of framing effects on free-riding," Journal of Economic Behavior & Organization, Elsevier, vol. 43(4), pages 405-421, December.
    9. Willinger, Marc & Ziegelmeyer, Anthony, 1999. "Framing and cooperation in public good games: an experiment with an interior solution," Economics Letters, Elsevier, vol. 65(3), pages 323-328, December.
    10. David Throsby, 2011. "Cultural Capital," Chapters,in: A Handbook of Cultural Economics, Second Edition, chapter 20 Edward Elgar Publishing.
    11. Eckel, Catherine C. & Grossman, Philip J., 1996. "Altruism in Anonymous Dictator Games," Games and Economic Behavior, Elsevier, vol. 16(2), pages 181-191, October.
    12. Klaus Abbink & Heike Hennig-Schmidt, 2006. "Neutral versus loaded instructions in a bribery experiment," Experimental Economics, Springer;Economic Science Association, vol. 9(2), pages 103-121, June.
    13. Throsby, David, 1994. "The Production and Consumption of the Arts: A View of Cultural Economics," Journal of Economic Literature, American Economic Association, vol. 32(1), pages 1-29, March.
    14. Elizabeth Hoffman & Kevin McCabe & Vernon Smith, 2000. "The Impact of Exchange Context on the Activation of Equity in Ultimatum Games," Experimental Economics, Springer;Economic Science Association, vol. 3(1), pages 5-9, June.
    15. Bolton, Gary E. & Katok, Elena, 1998. "An experimental test of the crowding out hypothesis: The nature of beneficent behavior," Journal of Economic Behavior & Organization, Elsevier, pages 315-331.
    16. CHAMPARNAUD, Luc & GINSBURGH, Victor & MICHEL, Philippe, 2002. "Can cultural education crowd out arts subsidization ?," CORE Discussion Papers 2002040, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    17. Elliott, Catherine S. & Hayward, Donald M., 1998. "The expanding definition of framing and its particular impact on economic experimentation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 27(2), pages 229-243.
    18. Druckman, James N, 2001. "Using Credible Advice to Overcome Framing Effects," Journal of Law, Economics, and Organization, Oxford University Press, vol. 17(1), pages 62-82, April.
    19. repec:feb:artefa:0072 is not listed on IDEAS
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